Elevated the visual identity of CBD extract brand LAYV, through the creation of a cohesive "brand world". A set of characters and settings were developed that integrate seamlessly to form the foundation of LAYV's unique visual language. This innovative approach served as the inspiration for the website's design, creating a visually coherent and engaging online experience. Additionally, these characters and settings played a central role in the production of a brand/explainer video, bringing LAYV's story to life and enhancing the overall brand narrative.
Sound design by Wout Martens